Car hire verification in East London.
East London hire runs on the same rails as the rest of the city, Instagram to WhatsApp to a meet, but it sits on top of the river crossings, and that changes what a hire costs a firm when it goes wrong. A car that goes out from Barking on a Friday can cross the Thames twice and the Dartford Crossing once before anybody has paid anything, and every one of those charges is addressed to the keeper.
Private beta applications open, public launch January 2027The hirer pays their own £4.99 verification feeSet up with you by a founder
No firm has signed yet. KeyProof is choosing up to five UK hire firms for its private beta, set up and walked through their first real hire by a founder: request beta access.
KeyProof Ltd 17333773ICO ZC195906Own PI £1m + cyber £500k, Hiscox

What East London operators deal with, and what fixes it.
- The crossings bill the keeper, not the driver
- Blackwall and Silvertown carry a penalty of £180 if the crossing goes unpaid, halved to £90 if it is settled inside two weeks and rising to £270 after 28 days. Dart Charge is £70 and halves to £35 inside 14 days. In both cases the notice goes to the registered keeper, and Dart Charge says out loud that the keeper may not have been the driver and is liable anyway. Recharging any of it needs a signed agreement naming a verified person, with dates that cover the crossing.
- The handover is a car park, not a counter
- There is often no forecourt to hand over on. The car changes hands outside a flat in Ilford, on a side street in Dagenham, in a retail park off the A13, often after dark and often not by the owner. That is why the check has to be finished before anybody arrives, and why the photos have to be takeable on whichever phone is actually there.
- Everyone knows everyone, which cuts both ways
- The East London scene is small enough that a firm hears about a bad hirer from another firm, and small enough that a dispute follows you. Neither of those is a record. A hire that ends with an identity checked, an agreement signed and the condition photographed at both ends is the version you can send to an insurer; the version you can only tell people is not.
One link in the chat. One record per hire.
KeyProof works the same in East London as everywhere in the UK, because it lives in the chat your bookings already use. The hirer opens one link and verifies their photo ID against a selfie, supplies the code for a DVLA licence check you complete and signs your agreement. At the car, you photograph its condition with the hirer there, and again at return. You get one timestamped record instead of a scattered thread: the full flow is on the product page.
What every hire leaves behind
IdentityPhoto ID matched to a selfie
LicenceDVLA share code, for your own check on gov.uk
ConditionTimestamped photos, both ends
AgreementE-signed, sealed with a hash
DepositLogged, traceable to the hirer
East London firms:
verify before the keys move.
One link in the chat, a checked licence, and a record with a name and a date range on it.
KeyProof is selecting UK car hire operators for its private beta, ahead of public launch in January 2027.